Our Aware™ team has been in the US and presented our Aware™ traceability technology at the PPAI Tradeshow for promotional products in Las Vegas. It was a great honor for us to participate in such a prestigious event and showcase our innovative technology to the industry's leading brands.
At the show, we talked to many brands who were struggling with Customs and Border Protection and how they can make sustainability claims with confidence. This is a problem because the CBP has recently increased its enforcement of regulations around forced labor and other ethical and environmental issues, making it difficult for brands to ensure their products are compliant and sustainable. That's where our Aware™ platform comes in. Our technology provides complete transparency and traceability throughout the supply chain, making it easy for brands to prove the sustainability of their products and comply with regulations. With our platform, brands can have confidence in their sustainability claims and provide their customers with the assurance that their products are ethically and environmentally sound.
We had our own booth at the show, where we showcased our platform and its features, including a physical tracer and built-in public blockchain for added security and reliability. We received a lot of positive feedback and interest from the attendees, and we look forward to working with more brands to help them meet their sustainability goals.