Aware™ at the Première Vision in Paris

Aware™ made a great impression at the Premiere Vision in Paris, one of the world's largest textile and fashion trade shows, presenting our cutting-edge traceability technology. The show was a great opportunity for us to network and meet industry professionals, where we showcased our solution with an own booth.

During the event, we noticed a growing demand for traceability within supply chains, particularly regarding upcoming EU laws regarding traceability. This is an important issue for many companies in the fashion industry as they struggle to comply with regulations and maintain transparency in their supply chains.

Our brand manager Koen Warmerdam was also invited to speak on the panel discussion about how smart technology can bridge the gap between brands and their value chains. He spoke about our traceability solution, and how it can help companies make more sustainable choices while providing consumers with transparency and trust in the products they purchase.

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About Aware™

Aware™ is an award winning global traceability solution for the fashion and textile industry. Their Digital Product Passport (DPP) is a world’s first game-changing phygital technology that revolutionizes the industry. Because at source a physical tracer is embedded into any type of raw material and each step is validated by each maker in the supply chain (primary data) which automatically ends up on a public blockchain. Leading to a virtual supply chain that follows the physical flow of materials forward, providing primary impact figures.

Aware™'s mission is to minimize the collective impact by maximizing traceability. With their technology, the Dutch company enables brands, suppliers and consumers to make better and more conscious decisions. Making greenwashing a thing of the past, and restoring consumers' trust in sustainability textiles.

The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.

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