Aware™ made a great impression at the Premiere Vision in Paris, one of the world's largest textile and fashion trade shows, presenting our cutting-edge traceability technology. The show was a great opportunity for us to network and meet industry professionals, where we showcased our solution with an own booth.
During the event, we noticed a growing demand for traceability within supply chains, particularly regarding upcoming EU laws regarding traceability. This is an important issue for many companies in the fashion industry as they struggle to comply with regulations and maintain transparency in their supply chains.
Our brand manager Koen Warmerdam was also invited to speak on the panel discussion about how smart technology can bridge the gap between brands and their value chains. He spoke about our traceability solution, and how it can help companies make more sustainable choices while providing consumers with transparency and trust in the products they purchase.
About Aware™
Aware™ is redefining supply chain transparency with the world’s first blockchain-powered marketplace for verified textile data. By uniting every actor, from raw material producer to global brand, in a trusted, standardized network, Aware™ delivers instant, verifiable proof of origin and impact. This enables the industry to not only meet tightening global regulations, but also unlock stronger, more profitable partnerships across the entire value chain.
The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.
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