We're proud to announce that the German sustainable fashion brand Armed Angels is using our Aware™ traceability technology for their Detox Denim collection.
Armed Angels is a pioneer in the German sustainable fashion industry, and we are excited to partner with them on their latest collection. The Detox Denim collection is made from 100% recycled cotton, and with the help of Aware™´s tracer and blockchain technology, customers can track the material flow of their denim and understand the authenticity of the recycled material. Each denim product contains a QR code that gives customers access to its Aware™ Virtual ID, a digital product passport that allows them to track the origin and processing of their denim with a simple scan.
Starting with the original certificates, which are uploaded to the public blockchain, each producer adds their specifications as a data block, which are validated by digital tokens. This way, each of the recycled DetoxDenim styles gets its own virtual supply chain, a digital twin of its physical manufacturing process. The processed fibers contain their own tracer particles, which not only link the physical production process with the virtual blockchain but also enable the recycled material in the final product to be checked.
By using our traceability technology, Armed Angels can ensure that if it says "recycled cotton," it is guaranteed that recycled cotton has been processed. This kind of tracing offers transparency and helps customers make better decisions. In addition, the Detox Denim collection is made from 80% pre-consumer and 20% post-consumer recycled cotton, which helps avoid the CO2 emissions and consumption of land, water, and energy that would be needed to cultivate new cotton. This is an important contribution to the sustainable fashion industry as recycled cotton accounted for only about 1% of the global cotton market in 2021.
We're proud to collaborate with Armed Angels and provide our traceability technology to help promote transparency and sustainability in the fashion industry. Together, we can make a difference and contribute to building a more sustainable future for fashion.
Click here to check out the Detox Denim collection of Armed Angels.
About Aware™
Aware™ is redefining supply chain transparency with the world’s first blockchain-powered marketplace for verified textile data. By uniting every actor, from raw material producer to global brand, in a trusted, standardized network, Aware™ delivers instant, verifiable proof of origin and impact. This enables the industry to not only meet tightening global regulations, but also unlock stronger, more profitable partnerships across the entire value chain.
The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.
Related news
Baichuan Announces Partnership with Aware™
Baichuan Resources Recycling, a leading manufacturer of recycled polyester yarns and fabrics specializing in dope dyeing, is excited to announce its partnership with the innovative traceability sol...
Aware™ Partners with Outerknown to Launch Traceable Men's Blanket Shirt
Traceable from fiber to finished product.
The Forced Labor Act in the US: How Aware™ Helps Brands Protect Their Reputation
Fiber forward traceability follows the product from the very beginning of the supply chain, ensuring that every step is documented and verifiable. This method is recognized for its robustness and r...
Navigating the Jungle of Digital Product Passports with Aware™: Fiber Forward for real Transparency
In a world where fashion accelerates at a rapid pace, the need for transparency and reliability in the textile industry has never been more critical. As brands strive to meet evolving consumer expe...
Unveiling Aware™'s Sustainability Pledge: A Commitment to Transparency and Traceability
In an era where sustainability is at the forefront of global discussions, Aware™ is proud to announce its participation in the United Nations Economic Commission for Europe (UNECE) Sustainability P...