World's First Instant Traceable Recycled Polyester

Aware™ Marks Milestone in Transparency of Sustainable Materials

The Netherlands, 13 December 2023 - After two years of rigorous testing and close collaboration with industry leaders, Aware™ is thrilled to announce a groundbreaking achievement – the successful integration of the Aware™ tracer into recycled polyester filament yarn. This marks a significant milestone in the world of sustainable textiles and reaffirms Aware™´s commitment to transparency in the fashion and textile industry.

Working hand in hand with market professionals Avient Corporation Shanghai and Zhejiang Haili Environmental Technology Co., Aware™ has realized the exchange of truly recycled polyester filament yarn embedded with the Aware™ tracer, ensuring traceability from yarn production to the final product. This monumental achievement places Aware™ at the forefront of innovation in sustainability, delivering the world's first full infield-traceable recycled polyester.

The Authenticity of Recycled Polyester Products

The key to this advancement lies in the Aware™ tracer, which can now be detected infield using the Aware™ hand scanner, providing an unprecedented level of transparency and traceability. Brands, retailers, and consumers can now have complete confidence in the authenticity of recycled polyester products.

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Zhejiang Haili Environmental Technology Co. and Wujiang Chaodai Textile Co. in China are the spinners set to offer recycled polyester filament yarn with Aware™ tracer. More spinners in Bangladesh and India will follow shortly.  

Feico van der Veen, Founder of Aware™, expressed his enthusiasm for this achievement, stating,

Our vision has always been to maximize traceability to minimize our collective impact. This breakthrough represents a significant step towards a more sustainable future, where consumers can make informed choices, and brands can genuinely demonstrate their commitment to sustainability, now also for recycled polyester. Feico van der Veen, Founder of Aware™ 

The Aware™ Virtual ID for upcoming legislations

To support this milestone, Aware™ is proud to offer a Digital Product Passport (DPP) for products made with this innovative recycled polyester yarn. This passport empowers consumers to verify the authenticity of their purchases, reinforcing the company's mission to restore trust in sustainability textiles.

In addition to this transformative achievement, Aware™ is fully aligned with upcoming European Union (EU) legislations, including the EU Green Deal. The DPP serves as a powerful tool to meet these regulatory requirements, ensuring that brands and manufacturers are prepared for the changing landscape of sustainability standards.

With this landmark accomplishment, Aware™ once again leads the charge in transforming the fashion and textile industry, demonstrating that sustainable innovation and transparency are the keys to a greener and more accountable future.

Further, Aware™ is excited to announce that partner XD Connects, a leader in the promotional goods industry, will be implementing Aware™ technology into their recycled polyester products next year. This expansion of Aware™'s impact reinforces its commitment to promoting traceability in diverse product lines.

To showcase this latest innovation, Aware™ will be participating in the PPAI (Promotional Products Association International) Expo 2024 in Las Vegas from January 16-18.

Note to editors

For more images and logos view the press kit.

About Aware™

Aware™ is an award winning global traceability solution for the fashion and textile industry. Their Digital Product Passport (DPP) is a world’s first game-changing phygital technology that revolutionizes the industry. Because at source a physical tracer is embedded into any type of raw material and each step is validated by each maker in the supply chain (primary data) which automatically ends up on a public blockchain. Leading to a virtual supply chain that follows the physical flow of materials forward, providing primary impact figures.

Aware™'s mission is to minimize the collective impact by maximizing traceability. With their technology, the Dutch company enables brands, suppliers and consumers to make better and more conscious decisions. Making greenwashing a thing of the past, and restoring consumers' trust in sustainability textiles.

The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.

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