Affordable & Sustainable: Gemline® Debuts Under $10 Collection with Aware™ Traceability Technology

Lawrence, MA (January 9, 2024) – Gemline, a sustainability trailblazer in the promotional products industry, proudly introduces an all-new under $10 collection, featuring Aware™ textile traceability technology, demonstrating that affordability and sustainability can coexist seamlessly. Previously showcased in the successful MiiR® Olympus 2.0 Collection, Gemline now extends its commitment to sustainability and supply chain transparency by incorporating Aware™ technology into an affordable collection of recycled cotton products that includes tote bags, a pouch, and an apron—all priced under $10. The Aware™ textile transparency technology, accessible by scanning the QR code on the product hangtag, allows consumers to trace the entire journey of the sustainable materials.

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Aware™, renowned as the world’s first hybrid traceability technology, combines physical tracers with a public blockchain to create a virtual passport that authenticates sustainable materials throughout the production process. This revolutionary technology guarantees the authenticity of products made from sustainable materials. For more information about Aware, visit


Frank Carpenito, President & CEO of Gemline, underscores the company's unwavering commitment to sustainability with a focus on affordability:

At Gemline, we firmly believe that sustainability should not be a luxury, but an accessible choice for all. The integration of Aware's state-of-the-art technology in products sold for under $10 sets a new industry precedent for affordable eco-conscious options and serves as a perfect complement to the large number and variety of under $10 products we have added to our line over the past 12 months.Frank Carpenito, President & CEO of Gemline Frank Carpenito, President & CEO of Gemline


This transformative technology aligns seamlessly with Gemline’s betterway corporate social responsibility promise to create a positive impact on both people and the planet through products. Carpenito adds,

This revolutionary technology empowers our distributor partners to lead with confidence and integrity, offering a unique value proposition to their end customers. At comparable price points to non-sustainable product alternatives, distributor reps can now more easily trade their end customers from conventional to sustainable products without adversely impacting budgets. Frank Carpenito


Koen Warmerdam, co-founder, and brand director of Aware™, exudes enthusiasm about the ongoing partnership with Gemline and highlights the affordability factor:

Our collaboration with Gemline, a company deeply committed to sustainability, is truly thrilling. Consumers today not only seek total transparency in the supply chain but also affordability in sustainable choices. Our technology delivers exactly that – the entire supply chain becomes transparent, offering reliable information directly from the primary source, and Gemline ensures that this eco-conscious journey remains accessible to all. Koen Warmerdam, co-founder, and brand director of Aware™

About Gemline

Founded in 1958, Gemline is an award-winning, design-centric supplier providing high-quality branded products to the promotional products industry. Gemline is ranked as the 12th largest industry supplier and 5th largest hard goods supplier by the Advertising Specialty Institute. The Company’s product line consists of a wide range of gourmet food and lifestyle gifts, electronics, bags, coolers, drinkware, stationery, and writing instruments. In addition to its strong portfolio of house brands and Gemline-branded products, the Company offers high-quality retail brands such as American Tourister®, Anker, Be Home®, CORKCICLE®, Cleer®, Courant, Cuisinart®, Cuisinart® Outdoor Grilling, govino®, iLive™, Igloo®, Moleskine®, MiiR®, Modern Sprout®, New Balance®, Osprey®, Out of the Ocean®, Out of the Woods®, Paper Mate®, Parker®, Samsonite®, Sharpie®, Slowtide, VSSL®, Waterman® and W&P. Gemline is a registered trademark of The Gem Group, Inc.

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About Aware™

Aware™ is an award winning global traceability solution for the fashion and textile industry. Their Digital Product Passport (DPP) is a world’s first game-changing phygital technology that revolutionizes the industry. Because at source a physical tracer is embedded into any type of raw material and each step is validated by each maker in the supply chain (primary data) which automatically ends up on a public blockchain. Leading to a virtual supply chain that follows the physical flow of materials forward, providing primary impact figures.

Aware™'s mission is to minimize the collective impact by maximizing traceability. With their technology, the Dutch company enables brands, suppliers and consumers to make better and more conscious decisions. Making greenwashing a thing of the past, and restoring consumers' trust in sustainability textiles.

The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.

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