Breaking New Grounds in Traceability: Aware™ Collaborates with Haelixa at Sustainable Apparel and Textile Conference

The recent Sustainable Apparel and Textile Conference held in Amsterdam marked a pivotal moment in the journey towards sustainable supply chains. Under the theme "From Alignment to Action: How Brands Can Transform Supply Chains, Scale Circularity, and Raise Standards in the New Legislative Landscape," industry leaders convened to discuss pressing issues and explore innovative solutions.

Among the thought-provoking talks and insights shared, one highlight was the collaboration between Aware™ and Haelixa. Exhibiting together at the Innovation Forum, we showcased our joint efforts to revolutionize traceability in the textile industry.

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Aware™, known for its phygital traceability (physical and digital), has been at the forefront of ensuring transparency and accountability in supply chains. To expand the possibilities of physical traceability and cater to a wider range of materials, Aware™ has partnered with Haelixa.

About Haelixa

Haelixa, a pioneering company in the field of DNA marking, offers a unique solution for identifying raw materials with precision. By incorporating Haelixa's DNA marker, brands can now achieve enhanced traceability, especially for natural materials.

This collaboration opens up new avenues for brands to secure their supply chains and uphold their commitment to sustainability. With their own DNA signature embedded in their products, brands can instill confidence in consumers and stakeholders alike. Additionally, Aware™ continues to offer its proven tracer powder solution, providing an alternative for brands seeking comprehensive traceability options.

Aware™ ensures security by leveraging public blockchain technology, guaranteeing the integrity and immutability of traceability data.

As the textile industry continues to navigate complex legislative landscapes and consumer demands for transparency, collaborations like this are crucial in driving meaningful change. By harnessing the power of technology and innovation, Aware™ and Haelixa are paving the way for a more sustainable and ethical future in fashion and textiles.

About Aware™

Aware™ is an award winning global traceability solution for the fashion and textile industry. Their Digital Product Passport (DPP) is a world’s first game-changing phygital technology that revolutionizes the industry. Because at source a physical tracer is embedded into any type of raw material and each step is validated by each maker in the supply chain (primary data) which automatically ends up on a public blockchain. Leading to a virtual supply chain that follows the physical flow of materials forward, providing primary impact figures.

Aware™'s mission is to minimize the collective impact by maximizing traceability. With their technology, the Dutch company enables brands, suppliers and consumers to make better and more conscious decisions. Making greenwashing a thing of the past, and restoring consumers' trust in sustainability textiles.

The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.

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