Breaking New Grounds in Traceability: Aware™ Collaborates with Haelixa at Sustainable Apparel and Textile Conference

The recent Sustainable Apparel and Textile Conference held in Amsterdam marked a pivotal moment in the journey towards sustainable supply chains. Under the theme "From Alignment to Action: How Brands Can Transform Supply Chains, Scale Circularity, and Raise Standards in the New Legislative Landscape," industry leaders convened to discuss pressing issues and explore innovative solutions.

Among the thought-provoking talks and insights shared, one highlight was the collaboration between Aware™ and Haelixa. Exhibiting together at the Innovation Forum, we showcased our joint efforts to revolutionize traceability in the textile industry.

Aware™, known for its phygital traceability (physical and digital), has been at the forefront of ensuring transparency and accountability in supply chains. To expand the possibilities of physical traceability and cater to a wider range of materials, Aware™ has partnered with Haelixa.

Haelixa, a pioneering company in the field of DNA marking, offers a unique solution for identifying raw materials with precision. By incorporating Haelixa's DNA marker, brands can now achieve enhanced traceability, especially for natural materials.

This collaboration opens up new avenues for brands to secure their supply chains and uphold their commitment to sustainability. With their own DNA signature embedded in their products, brands can instill confidence in consumers and stakeholders alike. Additionally, Aware™ continues to offer its proven tracer powder solution, providing an alternative for brands seeking comprehensive traceability options.

Aware™ ensures security by leveraging public blockchain technology, guaranteeing the integrity and immutability of traceability data.

As the textile industry continues to navigate complex legislative landscapes and consumer demands for transparency, collaborations like this are crucial in driving meaningful change. By harnessing the power of technology and innovation, Aware™ and Haelixa are paving the way for a more sustainable and ethical future in fashion and textiles.