Unveiling Aware™'s Sustainability Pledge: A Commitment to Transparency and Traceability

In an era where sustainability is at the forefront of global discussions, Aware™ is proud to announce its participation in the United Nations Economic Commission for Europe (UNECE) Sustainability Pledge. This initiative aims to promote responsible consumption and production patterns by encouraging industry actors to authenticate their sustainability claims. At its core, the Sustainability Pledge is a set of policy recommendations, guidelines, and standards designed to enable companies to validate their sustainability commitments.

Aware™'s Sustainability Pledge outlines our commitment to building back trust into the fibers of the textile industry. Through our innovative technology, we empower brands, suppliers, and consumers to make better and more conscious decisions. Our Digital Product Passport (DPP) is a game-changing phygital (physical + digital) solution that revolutionizes the industry by embedding physical tracers into raw materials and validating each step of the supply chain on a public blockchain.

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But what sets Aware™'s pledge apart? We believe in taking tangible actions to drive positive change. From embedding physical tracers in raw materials to validating each step of the supply chain, we ensure that our products meet the highest standards of transparency and traceability.

The Sustainability Pledge event, hosted by the UNECE in Milan on June 19th, provides an excellent opportunity for industry leaders to come together and discuss the challenges and opportunities in achieving sustainability goals. Aware™ is excited to contribute to this important conversation and share our experiences and insights with like-minded individuals.

To learn more about Aware's Sustainability Pledge and our commitment to transparency and traceability, visit the UNECE website or download our pledge document here. Together, let's embrace the power of sustainability and pave the way for a brighter tomorrow.

About Aware™

Aware™ is an award winning global traceability solution for the fashion and textile industry. Their Digital Product Passport (DPP) is a world’s first game-changing phygital technology that revolutionizes the industry. Because at source a physical tracer is embedded into any type of raw material and each step is validated by each maker in the supply chain (primary data) which automatically ends up on a public blockchain. Leading to a virtual supply chain that follows the physical flow of materials forward, providing primary impact figures.

Aware™'s mission is to minimize the collective impact by maximizing traceability. With their technology, the Dutch company enables brands, suppliers and consumers to make better and more conscious decisions. Making greenwashing a thing of the past, and restoring consumers' trust in sustainability textiles.

The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.

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