Navigating the Jungle of Digital Product Passports with Aware™: Fiber Forward for real Transparency

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In a world where fashion accelerates at a rapid pace, the need for transparency and reliability in the textile industry has never been more critical. As brands strive to meet evolving consumer expectations and strict legal regulations, Digital Product Passports (DPPs) have emerged as a crucial tool. However, with a multitude of DPP solutions flooding the market, it’s becoming increasingly challenging for brands to recognize which one truly offers the assurance they need. Enter Aware™ with its Fiber Forward Digital Product Passport, setting a new standard in traceability.

The Rise of Digital Product Passports: A Complex Landscape

The market is currently bombarded with various DPP solutions, each claiming to provide the ultimate transparency and traceability. From blockchain-based systems to QR code integrations, the options are vast and varied. This growth of solutions underscores the importance of DPPs in today’s textile industry. Legal regulations across the globe are becoming more demanding, with laws mandating supply chain transparency and the implementation of DPPs to ensure compliance.

Why Do We Need DPPs?

Governments and consumers alike are pushing for greater transparency in supply chains to combat issues like forced labor and unethical practices. Laws such as the EU’s Green Deal and the U.S. Uyghur Forced Labor Prevention Act (UFLPA) are compelling brands to adopt transparent practices and verify the origins of their products. This regulatory landscape necessitates robust DPPs that can provide verifiable data from start to finish.

The Fiber Backwards Approach: Understanding the Risks

Many DPP solutions available today operate on a "fiber backwards" approach. This means they attempt to trace the product's journey starting from the end-product and moving backward through the supply chain. While this method can provide some insights, it is fraught with challenges. The primary risk is the potential for gaps in data accuracy and reliability. In a fiber backwards system, there is a higher chance of missing critical information or encountering altered data, as each step of the supply chain relies on the previous one for verification.

The Fiber Forward Advantage with Aware™

Aware™ revolutionizes the concept of DPPs with its Fiber Forward approach, ensuring all your supply chain data is precisely tracked from fiber to shop. This method is fundamentally more reliable as it starts at the very beginning of the supply chain. Each step is validated by the suppliers involved, with data securely recorded on a public blockchain. This ensures that nothing can be altered once it’s been documented, providing an immutable record of the product’s journey.

Why Aware™ Stands Out

I.Unmatched Reliability: By integrating an optional physical tracers at the fiber level, Aware™ ensures that every stage of the supply chain is accounted for, eliminating the risk of fraud and mistakes.

II.Blockchain Security: Data collected at each stage is stored on a public blockchain, making it tamper-proof and providing a verifiable, transparent record of the entire supply chain.

III.Crypto TC™: Our Crypto TC™ replaces inefficient and unreliable transaction certificates to provide solid and smooth certification. 

IV.Consumer Confidence: With Aware™'s Digital Product Passport, brands can offer their customers a comprehensive view of the product’s journey, fostering trust and promoting informed purchasing decisions.

Peace of Mind for Brands

With Aware™ in your corner, you can relax about compliance, liability, and supply chain transparency. Our Fiber Forward Digital Product Passport not only meets the stringent requirements of U.S. customs, the EU’s Green Deal and international laws but also surpasses the capabilities of other traceability solutions. Brands partnering with Aware™ benefit from peace of mind, knowing they are equipped with the most reliable and comprehensive traceability solution available.


In an industry challenged by complexity and uncertainty, Aware™ provides a beacon of trust and transparency. By adopting our Fiber Forward Digital Product Passport, brands can confidently navigate the regulatory landscape, protect their reputation, and build stronger, more transparent relationships with their customers. It’s time to be sure about your products, partners, and promises. Become Aware today and join the revolution in the textile industry.



Trust included.


About Aware™

Aware™ is an award winning global traceability solution for the fashion and textile industry. Their Digital Product Passport (DPP) is a world’s first game-changing phygital technology that revolutionizes the industry. Because at source a physical tracer is embedded into any type of raw material and each step is validated by each maker in the supply chain (primary data) which automatically ends up on a public blockchain. Leading to a virtual supply chain that follows the physical flow of materials forward, providing primary impact figures.

Aware™'s mission is to minimize the collective impact by maximizing traceability. With their technology, the Dutch company enables brands, suppliers and consumers to make better and more conscious decisions. Making greenwashing a thing of the past, and restoring consumers' trust in sustainability textiles.

The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.

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