Amsterdam, 3rd of September 2024 - Aware™, an award-winning global traceability solution for the fashion and textile industry, is proud to announce the launch of its first traceable product with Outerknown: the men’s Blanket Shirt. Outerknown was founded in 2015 by pro surfer Kelly Slater and creative director John Moore. The brand’s mission is to craft elevated, lasting wardrobe staples, empower the people making them, protect natural resources, and inspire industry change through transparency and an unwavering commitment to responsible sourcing practices.
Outerknown’s Blanket Shirt has been in the line since the brand’s inception and is one of their most popular items. It is crafted with the highest quality organic cotton and designed with style and functionality in mind. The shirt embodies Outerknown's dedication to protecting the environment and supporting fair labor practices–and now it’s made available with Aware™ technology, online and in their 8 retail stores across the US, starting September 3, 2024.
Made possible by Aware™’s innovative technology, Outerknown ensures that every step of the Blanket Shirt’s production process, from raw materials to finished product, is fully traceable. This commitment to transparency aligns with Outerknown's mission to promote ethical and sustainable practices throughout its supply chain. "We're thrilled to partner with Aware to bring our vision of traceability to life," said Dylan Slater, Outerknown's CEO. "With Aware’s technology, we can provide our customers with complete transparency into the journey of the garment, empowering them to make informed choices that align with their values."
Both companies share a dedication to driving positive change in the fashion industry and plan to expand this technology to future collections.
Outerknown's commitment to responsible manufacturing is evident in every aspect of its operations. From preferred fiber usage to supporting farmers' implementation of Regenerative Organic Certified® practices, Outerknown is leading the way towards a more sustainable future. By partnering with Aware™, Outerknown furthers its commitment to ethical sourcing and supply chain transparency.
Outerknown's collaboration with Aware™ exemplifies the power of technology to drive positive change. Together, they are paving the way towards a more transparent, ethical, and sustainable future.
For more information about Outerknown and its commitment to sustainability, please visit outerknown.com.
About Aware™
Aware™ is an award winning global traceability solution for the fashion and textile industry. Their Digital Product Passport (DPP) is a world’s first game-changing phygital technology that revolutionizes the industry. Because at source a physical tracer is embedded into any type of raw material and each step is validated by each maker in the supply chain (primary data) which automatically ends up on a public blockchain. Leading to a virtual supply chain that follows the physical flow of materials forward, providing primary impact figures.
Aware™'s mission is to minimize the collective impact by maximizing traceability. With their technology, the Dutch company enables brands, suppliers and consumers to make better and more conscious decisions. Making greenwashing a thing of the past, and restoring consumers' trust in sustainability textiles.
The business was founded in 2020 by two Dutch sustainable fashion experts with 25+ and 10+ years of industry experience.
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